Maybe I'm a pathetic Seinfeld fanboy, but it occurred to me this week that each smartphone handset maker is exactly like a restaurant in the popular '90s TV series.
Research In Motion, or RIM, which makes the BlackBerry line of phones, is like Seinfeld's neighborhood coffee shop. RIM phones simply work. Nothing fancy, but they're very popular, functional and great for every day.Like Babu's restaurant, Palm would be popular if it didn't constantly change the menu, fail to innovate and offer people what they don't want.
And then there's Apple. The company is just like the "Soup Nazi" (see YouTube video)" when it comes to both product quality and customer service.
Apple's iPhone is great. Most people love it. Like the Soup Nazi's soup, the iPhone is hot, tasteful and appealing. But buying one can be very unpleasant, just like buying soup from the Soup Nazi.
'You want bread? Three dollars!'
(...)
Apple is different. Apple is special. Apple is ready to send potential customers packing if they don't play by arbitrary rules that no other handset maker requires.
(...)
I'm not the first person to notice the resemblance of Apple and the Soup Nazi. The comparison has been made based on the experience of some developers wanting to write applications for the iPhone.
A podcast called " The Typical PC User Podcast" complained in one episode back in 2005 that an Apple Store manager acted like the Soup Nazi when he wanted to return his iPod because it got scratches, even though he didn't abuse it in any way.
Like the Soup Nazi, the line of loyal customers for the iPhone goes out the door and down the street. Apple's arrogance and hostility doesn't seem to hurt them -- yet.
So whatever happened to Seinfeld's Soup Nazi, anyway? Well, he angered one customer -- Elaine -- so badly that she sought revenge by publishing his soup recipes. So he packed up and moved to Argentina.
The morale of the sitcom for Apple is that when you abuse your customers, some of them will seek revenge when the opportunity presents itself, instead of simply being what they wanted to be in the first place: Happy iPhone customers.
Devo dizer que a minha experiência com a Apple tem sido parecida, lol, primeiro não me queriam vender o teclado, depois não me queriam trocar o telefone... lol E no entanto, eu quero mais, e mais... Serei masoquista? Ou será simplesmente o preço a pagar pelo bom gosto?
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